How one of Canada's largest public colleges turned website visits into 5,066 leads in six months
Conversations with prospective students, March 19 to September 16
Of conversations happened outside business hours
Leads captured with phone and/or email (14.5% of engaged visitors)
Countries visitors engaged from
Our website never closes, but our office does. Now a student in India or Nigeria can ask about a program at two in the morning and get a real answer from our own information. By the time we're in, we know who they are and how to reach them.
The problem is familiar to anyone recruiting internationally. Prospective students find you through the website first, and they show up at all hours, from every time zone, asking about programs, requirements, tuition. The staff who can answer them work nine to five. Wait too long, and the student has usually applied somewhere else.
The college signed on as Capio's first Engage partner and went live on March 19, 2026. Engage answers prospective students on the spot, straight from the college's own information about programs, requirements, tuition, and intakes. It also pays attention while students browse: what they keep asking about, how close they sound to applying. When someone wants a follow-up, they leave a phone number or an email. That is the lead the recruitment team gets: a student who has already said "contact me."
"Capio came to us with a clear idea and then listened. Setup was quick, the answers sound like us, and the team has been easy to work with every step since."
The challenge
A global front door, staffed nine to five
- Most questions land on nights and weekends. Nobody is at a desk.
- The questions repeat constantly: programs, requirements, tuition, deadlines, eligibility. Each one still matters to the student asking it.
- Students compare colleges in one sitting. An answer that takes days often arrives after they have moved on.
- Static contact forms said almost nothing about who a student was or what they wanted.
The solution
Instant answers from the college's own data
- Engage went live on the college's website on March 19, 2026, Capio's first institutional deployment.
- Answers come from the college's verified content. A question about eligibility gets the college's actual requirements, not a generic web answer.
- Engage scores each visitor's engagement level based on intent, which tells the recruitment team who is ready to move.
- Engage's job ends at the lead. Outreach and everything after it stays in the college's hands, through whatever channels it chooses.
"Students don't wait anymore. They're comparing three or four schools in one sitting, and the one that answers first usually gets the next conversation. Speed to answer is the variable that decides who a student keeps talking to."
The results
Open at every hour, in 170 countries
The pattern after six months is hard to miss: students show up when the office is dark, they come from 170 countries, and roughly one in seven leaves a way to reach them.
When conversations happened
- Visitors came from 170 countries. Canada accounts for 75.8% of engagement, followed by India, Nigeria, the United States, Ghana, and Nepal.
- 5,066 visitors shared a phone number or email, 14.5% of everyone who engaged.
- About one in four captured leads shows medium or high intent, so the team knows who to call first.
Figures cover March 19, 2026 to September 16, 2026 (point-in-time) and use the same whole-period window throughout. April 2026 (32,225 conversations) is a volume spike under review with the product team; steady-state full months (May to August) averaged 4,524 conversations per month. March and September are partial months. Country distribution is all-time; intent-level denominator to be confirmed. Engage's measurable scope ends at lead capture; downstream outcomes belong to the institution and are not claimed here.
What's next
From captured lead to connected pipeline
Two integrations come next. CRM sync will drop Engage's leads, with intent signals attached, directly into the college's system of record. The team is also building containment measurement, which tracks how many questions Engage settles without any staff involvement. Once that lands, the college can finally put a dollar figure on the inquiries it never had to handle.
The college holds the other half of the picture. Engage stops at the lead, so connecting its own records for outreach, applications, and enrolment would let it measure the whole journey itself, on its own terms.
Conclusion
None of this asked students to change how they behave. They were already on the website with questions.
The difference is that answers now come back at any hour, and over six months that added up to 57,585 conversations from 170 countries and 5,066 students who asked to be contacted.
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